Joe’s Post #104
So, as Silk posted, there is more than one way to skin that ‘get-published’ cat. Things that used to be true, hey, just aren’t anymore.
Being me, I wanted to talk to an expert. I’ve talked to a lot of people who’ve gone the traditional publishing route – Write, get agent, get published.
Now, it’s time to see what’s possible in this new fangled world of ours.
Here is what Karen Abrahamson had to say. A self-published author and a great writer.
Joe – What brought you to non-traditional publishing?
I climbed on board this horse fairly close to the start. I was at an Oregon Coast Writer’s workshop and the instructors got talking about it as an option for publishing stories/novels that had either sold previously, or for novels/stories that have never sold.
At the time I was in one of those horrible places in my writing career. I felt stuck and knowing that an editor was going to look at one of my novel manuscripts just about had me immobilized in terms of writing. At the time I knew I was in trouble because my production had decreased from four novels a year to about one and I wasn’t feeling particularly good about those single novels.
Learning that there was an alternative to New York editors and agents, or a place to go if the New York thing wasn’t working was like a lifeline.
So I grabbed it.
I started with Smashwords and Amazon and a single story and started to see sales. From there I put my backlist of short stories up and then novels. It hasn’t been particularly lucrative–I haven’t made my first million yet, but every month sales trickle in and that’s more than those stories would have gotten sitting in my drawer.
It has also been wonderful to actually have readers around the world and to occasionally get fan mail!
What advice would you give to someone looking into it?
Hugh Howey is another one. Some are people with longevity in the publishing world, while others are newcomers with recent success.
I would also be really realistic with my expectations. The indie world still has great opportunities, but it isn’t the gold rush it was a few years ago. Still, new writers are selling all the time.
I would also caution against getting caught in the ninety nine cent ghetto. When indie publishing was young you could give a story away or sell it for ninety nine cents as a loss leader to get known and to get people to read your books.
Nowadays it doesn’t work the same, so you need to be prepared to continually upgrade your knowledge either through following the blogs or workshops or listserves.
Hand in hand with not going to the ninety-nine cent ghetto, is knowing how to price your work appropriately. It’s easy to undervalue yourself, so look around for guidance on this and watch what other are doing, but don’t give your work away.
(Joe note: Ok, seriously, you have to look at everyone she mentioned. They’re amazing!)
What pitfalls are there?
Well, there is the WORK.
First there is the website – as an Author you should have one, but this is even more important when going indie. So you need to get one established and populated and then keep it updated.
Then you should also establish a publisher – yes, you become a publishing house so that your books come out under a publisher’s name. And of course publisher needs its own website, too.
A bigger time sink is the publishing itself, there are a couple of ways you can go about Indie Publishing.
One way is to write the book and send it to someone who can prepare it for publishing for you. Reputable companies like Lucky Bat Books will do this without the writer having to sign over any royalties like you would with an agent or traditional publishing house.
I also urge caution about just sending it to a friend who says they know how to format. A friend of mine paid another friend to format their electronic files and they formatted incorrectly resulting in numerous problems trying to upload the novels to Amazon, Smashwords etc. But a reputable company will hire an editor, a copyeditor, a book designer, a cover artist etc. to get your book publication-ready or you can pick and choose what you services you want to purchase. But it costs.
The alternative is to do the work yourself which has the other problem– it takes time and work to learn the programs. For example, to get manuscripts ready for electronic publication, you can generally do it in Word. There are a variety of formatting niceties that need to be adhered to, but they aren’t insurmountable and there are lots of helpful sources of information on line.
But to go into print, I’ve had to learn InDesign, a publishing software that took a lot more time. I also do my own covers, and that took more time and Photoshop which I, thankfully, knew due to my interest in photography. But it takes a fairly substantial amount of time and it helps to have friends also going the same route who you can call for help. There are good courses to learn these skills and I would highly recommend Lynda.com as a place to learn the various software programs.
And of course software changes. I’ve recently started using Jutoh and it is a wonderful program to create Mobi files (for Amazon) and e-pubs (for everything else). So you have a choice here: a money sink or a time sink. And don’t even get me started on the sinkhole of time spent on social media. Unless you are a person who loves the stuff, don’t go there.
What do you know now that you wished you knew when you started?
I’m not really sure here.
Perhaps how to design a better cover? Some of my early ones were pretty poor, but I’m not too displeased now. The trouble is that cover styles change so that you have to keep upgrading.
Oh, and how to write decent cover copy.
It really is being able to change hats from writer, to marketer, to editor, to publisher. It takes a lot of time (at the start, less so as you get experience) and you need to decide where to spend limited time, but the publishing should never take over your writing time. Writing must be number one. As a result I’ve had to keep rebalancing my focus from creation to publication. I also think it would have helped me if right from the start I’d started to think in terms of creating a publishing schedule to help me hold myself accountable.
What’s the air-speed velocity of an unladen swallow?
Cruising airspeed velocity of an unladen European Swallow is roughly 11 meters per second, or 24 miles an hour. Of course if you want the air speed for an African Sparrow I’ll have to do the calculations again….God bless Monty Python.
Karen’s Website is www.karenlabrahamson.com
Thanks for sharing!
Next week, more info from people who’ve been there and done that.