Karalee’s Post #89
Now who would have thought that books could be bought on a monthly subscription? Unlimited eBooks for $9.99/month? eBooks on Kindle have gone the way of Netflix!
Amazon recently released Kindle Unlimited for $9.99 per month.
Now my first thoughts were gloomy. How can authors possibly make a living?
Then they switched to picturing Joe stuffing a whole apple in his mouth like he wondered about in one of his last posts on self-publishing. (Who knows why but this is how my mind works sometimes.) I’ve been chuckling over this image for the last couple of weeks because in my early days of dating my husband we counted how many grapes he could put in his mouth at once. Joe’s apple is a happy trigger. (Note to writers that this is a good trick to use.)
And it’s those memorable things that stick. Like certain scenes in books we’ve read, particular characters, or places that authors have taken us to vicariously. Or a new way of becoming published and read as authors.
Then I came back to reality.
CHANGE IS HAPPENING.
And it isn’t subtle.
Sometimes I feel like this quote by Churchill, that me as a writer am at the end of the pile driver with no choice but to embrace these changes. But then it depends on how you look at the pile driver (or Joe’s mouth full of apple.)
If you want to read a great post on Kindle’s eBook subscription have a look at what David Gaughran wrote regarding Kindle Unlimited. Below I’ve quoted a couple of his paragraphs from his post that I find particularly interesting:
The main stumbling block for self-publishers is that participation in Kindle Unlimited is restricted to titles enrolled in KDP Select – Amazon’s program which offers various additional marketing tools in exchange for exclusivity. Author compensation will be similar to borrows under the Kindle Owners’ Lending Library – a percentage of money from a fixed pool. The only real twist is that payment will be triggered when 10% of downloaded books have been read.’
How popular will Kindle Unlimited be?
Oyster and Scribd have a headstart, but Amazon has proven it can eat up that ground in no time. While the competition has more big books from big names, thanks to its deals with major publishers, Amazon has two key advantages (aside from the obvious). To my knowledge, Kindle Unlimited is the only subscription service that will work on the tens of millions of e-ink Kindles that are in circulation – the others are app based. And it’s also the only major subscription service combining e-books and audiobooks. The audio market is growing faster than the e-book market at the moment, and Amazon clearly feels that it’s only getting started. It is pushing the audiobook angle in all the marketing and PR, so it views that as a big selling point to readers.
Not long ago I used to think that eBooks would never take off. Now I believe they are here to stay and for many good reasons:
- Many “old” people like my parent’s generation are taking to the electronic readers because they can increase the font size
- Airlines putting a weight restriction on luggage means that downloading books are a great option
- If you run out of books on holiday or anytime, it is very easy to download ebooks 24/7
- I realized that when my husband and I started downloading books we wouldn’t share our iPads to read each other’s books we recommended, so we downloaded the same book on our own iPad. Bonus to authors!
- So maybe this subscription method of unlimited downloads per month will also open an avenue for readers to try new authors. The main problem I foresee is the time limit to read lots of books every month. (Netflix and family time do come into the equation too!)
eBooks are a reality. They are here to stay and truth be told, I hear mostly positive feedback from reader friends on how easy it is to access books they want. (Now finding new authors is another issue I won’t tackle at this time.) So, I’m taking these changes as the way the world is and embracing them and accepting that change is happening not only quickly, but it will be to the benefit of authors with good stories to tell.
We all have our own road to follow, but I’m getting the feeling that the pile driver that Churchill refers to above is actually building the foundation for the new way of doing business as authors.
What path are you going to follow?