Helga’s Post #93: These words of encouragement appeared in an article titled ‘Don’t be afraid of Indie Publishing’ by Writer’s Digest online editor Brian Klems. Posted a year ago it’s a must read for writers of all genres. It’s informative and helps ease the decision all of us who have written a complete manuscript have to face: Go the traditional publishing route or go on your own.
As you can glean from the last few posts of our blog, the topic of indie publishing and self-publishing has been utmost in the 5 writers discussions. Admittedly, we are still in the writing phase, some of us at the start of our new novel, and nowhere near ready to face the publishing challenge. But we have pretty well decided to give self-publishing a try.
I admit, I have been a skeptic of indie and self-publishing until recently, and there are some issues that keep me from being a dyed-in-the-wool fan just yet. But the more I research the topic the closer I am drawn to the conclusion that this is the brave new world for writers. And it’s here to stay.
The benefits for writers seem obvious. Here is how the ‘Don’t be afraid’ article puts it:
More and more authors are finding the courage to self-publish or sign contracts with small presses dedicated to building niche markets. They’re proud of their work, and they’re making serious money selling it to readers around the world.
Speaking of money, how can we not get excited that we don’t have to give 80% to publishers? We get to keep the money our stories earn. And we keep control of our work. How cool is that?
On the surface, it sounds fantastic. But how many indie authors are really making serious money? As you can guess, the picture is rather murky. Stating the obvious, some authors, whether self-published and/or traditionally published, are making $15,000 a month and more, and some are making $200. And some have yet to make any money at all. Not every self-published author will collect.
But not all of us are writing to make money, American author Hugh C. Howey reminds us. Some writers will do it if it costs them money. Among the self-published are those who published a memoir to share with a few family members. Or a young student who participated in a youth NaNoWriMo program and just wanted to see their work for sale on Amazon. These are valid reasons to publish. We can’t lump everyone together in the “wanna be rich and famous” category.
So where’s the rub?
Self-publishing is big business, but there’s more to putting out a book than just printing it. When you’re working alone, without a literary agent or traditional publisher, you must be vigilant about scams. Just google ‘self-publishing scams’ and you will find 742,000 results. Horror stories abound. Writers paying 10K to get their manuscript ‘published’ without a single copy sold. Like in any other business, it’s ‘buyer beware’. Writers who are in a hurry to get their book published seem to be the most vulnerable, willing to pay top dollars for inadequate services. They may get lured by unscrupulous publishers with promises of grandeur, only to find out they were paying for ineffective marketing or excessive fees for an ISBN.
But once you take the time to dig deeper, the picture actually gets brighter. My research revealed countless success stories where writers did very well and made money without paying to get their book out. There is absolutely no need to front any costs if you are willing to spend time to educate yourself. You can format your book and you can even market it yourself. There are many resources available on how to do it.
You just have to look.
For me personally, the two most important issues are this: First, writers should get paid for their stories, rather than paying for them (therefore: no vanity presses, no ‘pay to publish’). Secondly, writers should keep control of their work in their own hands.
On balance, even with pitfalls (which we can avoid if we are vigilant), the benefits lead to the self-publishing camp. That’s the route I am willing to take together with my 5 writers group. It doesn’t mean we’ll shut the door forever on traditional publishing. According to a recent survey, about 10% of self-published authors transitioned from indie publishing into traditional publishing. Conversely, among writers who traditionally published their first book, more than a third (36%) have now also self-published.