Silk’s Post #91 — Quick, what’s the first thing that comes to mind when you hear “hybrid”?
Cars that run on gas and electric power? You’re probably ecologically-minded.
More productive strains of corn and tomatoes? You’re probably a farmer or a gardener.
Alien lifeforms arising from cosmic cross-breeding? You’re probably a sci-fi fan.
Your next book? Wait a minute. What do hybrids have to do with books and authors?
As part of my preparation for our next crazy 5writers challenge (launching September 5, 2014 … watch for it!), I’ve been doing yet more research on the publishing industry. This may seem redundant, since the five of us – as wannabe-published authors – have tried to proactively inform ourselves about what it takes to get in print. Many books, many articles, many blogs, many discussions with published authors, many scans of online writers’ groups, many workshops, and many writers’ conferences later, we thought we were on top of it.
What my latest web scan revealed is that publishing opportunities yesterday are already very different from publishing opportunities today, and I mean that literally, not figuratively. Whatever received wisdom you believed about publishing, say, six months ago, it’s probably wrong now.
Because we’ve now entered a new age: the age of the hybrid author.
“A hybrid author is one who refuses to accept that there exists One True Way up the Publishing Mountain and who embraces all the methods available. The hybrid author prefers a diverse approach to getting her work out there, which means utilizing both the traditional system of publishing and also acting as an author-publisher in order to retain control and self-publish her own work.”
This may not sound new to you. Self-publishing has been going on forever. But here’s what’s different in the new hybrid world:
#1 – There ain’t no taint to self-publishing
The headwinds buffeting the traditional book publishing industry are blowing away some old musty ideas. Historically, self-published authors who resorted to “vanity presses” to see their own words in print were presumed to be – forgive the expression – permanent rejects. Tainted. Writers whose work was never going to be good enough to get out of the slush pile. Budding authors were warned that self-publishing was the kiss of death with agents and “real” publishers.
Now, let’s be realistic. Is there some real sh*t out there among self-published works? Yep. Lots of it. (Of course, it’s self-evident to the discerning reader that traditional publishing is not exactly sh*t free, either). But self-publishing a book is no longer considered a literary felony, sentencing the author to automatic disqualification from working within the traditional publishing system on other projects.
Writers who evolve to this new hybrid author state may be the survivors in this new publishing environment.
#2 – In today’s marketplace, all writers need to be entrepreneurial
I don’t think I’ll stir up a lot of disagreement when I suggest that the publishing industry is undergoing massive change. I’m no economist, but it’s easy to see industry after industry becoming revolutionized in our newly networked, globalized world.
These factors have accelerated the free-market cycle, where businesses spring up, compete and grow in the lush times, then consolidate when things get leaner and meaner. The strong swallow the weak, gaining control of the marketplace (for instance, only a handful of publishing empires now control most imprints you’ve ever heard of). Ouch. There are so many reasons to worry about powerful monopolies that are bottom-line by nature, serving shareholders first, customers second, and suppliers/producers (often) last. This is especially sensitive in industries that sell creative products.
Monopolies that calcify can become vulnerable – more fragile than they seem. Enter the independent challengers: the Amazons and Apples of the world who move fast, break the rules, and build new business models (and monopolies of their own) on a large scale. But this upheaval also leaves space for many new players: the smaller-scale indies. They’re like economic phytoplankton, the profusion of life at the bottom of the food chain that keeps the whole ecosystem alive.
This pattern is already well underway in the music industry, in the movie industry, in magazines and newspapers, in radio and television. Virtually everything that has to do with news and entertainment is in flux.
The book industry is following suit. Where once there were clear rules, standards and pathways to success, now virtually anything goes. Anything that works. There will, of course, be winners and losers (and I truly mourn the decline of the comforting, beautiful, traditional bookstore). There will be good and bad outcomes. The deserving will not always be rewarded. And the roadmaps that will help authors find their way to the goal of publication and success are still being drawn.
Hybrid authors will need to become creative opportunists.
#3 – There are more reasons to self-publish than rejection
Increasingly, writers with their ears to the ground will hear strange tales of bestselling authors choosing to self-publish a project. Of new authors turning down traditional publishing contracts in favour of going the indie route. Of agents working with hybrid authors in new ways, and seeking new talent among the latest crop of successful self-published writers.
Where will you find these weird anomalies in the books of advice for writers on your groaning bookshelf? You probably won’t, unless the book was published very recently. You may begin to hear hints and rumours at a writers’ conference workshop. But if you look in the right places online – where trends now show up first – you’ll discover that the hybrid author is already alive and well. And comes in every shape and size.
So why would any author actually choose self-publication over the traditional route – except rejection? Isn’t traditional publishing the holy grail we’re all seeking? Here are just a few possible reasons:
Creative freedom — An established writer may want to do a project her traditional publisher is not interested in. Maybe it’s outside the writer’s usual genre, or it’s experimental, or for some other reason the publisher doesn’t think it will fit their list or profit expectations. What choice does the writer have but to follow the creative dictates of her publisher? Yep. Become her own publisher.
Money — A writer, whether previously published or not, may put on his business hat and take a close look at the numbers. Shockingly, he discovers that he can make more money – sometimes a lot more – if he self-publishes than if he signs a contract with a traditional publisher, based on realistic estimates of sales and author revenue likely to be generated by the two different routes. Careful, though. Risk-reward ratio is not an easy calculation to do, even for the experienced. Better rattle some chicken bones and throw in some eye of newt for good luck. Welcome to entrepreneurship.
Choice and control — A writer may want to keep certain publishing rights – such as e-book rights – and sell other rights to a traditional publisher. The author may have already self-published electronically, but now has an opportunity to take her book to market with an interested publisher. Or she may have been traditionally published and now wants more control of a new project and an opportunity to share more of the profits. This is where the new hybrid agent and the new hybrid author may need to have a meeting of the minds. Tricky new territory, but early pioneers could be creating the pathways and precedents for many hybrid authors to follow.
Career direction — A published mid-list writer may be dropped by his traditional publishing house, and now must either self-publish, or find another publisher (and not many traditional publishers are dying to sign up lots of new mid-list authors who have been dropped elsewhere). Of course, she could always take up another career such as brain surgery, which might be less daunting. Getting back on the horse may require becoming a hybrid author.
So that’s what I’ve learned from my research to date. I know just enough to know that I need to learn a lot more about hybrid authorship. It’s a brave new world out there.
What do you think about it? Was any of this news to you?
Does it fill you with excitement and hope … or does it seem fearfully overwhelming?
We’d love to hear your comments.